WhatsApp: The New Toll-Free for Customer Service

Free Registration

Thursday, 21 October, 2021 |

3:00 PM to 4:00 PM IST

With more than 2 billion users globally, WhatsApp is by far, the default app present on most smartphones. So, how can brands leverage the full potential of this medium for mobile-first customers? The answer is WhatsApp Business API.

With support for rich media communication (images, videos, QR codes etc), and the possibility of initiating call to action within the message itself, WhatsApp can be the new toll-free service for customer service. To explore the huge potential of WhatsApp as a medium for raising the bar for customer experience, Express Computer has partnered with Freshworks, to host a knowledge webinar.

Why attend?

Attend this session to hear from thought leaders from Freshworks and WhatsApp, to gain the following insights:

How to get started with WhatsApp Business API for customer service
Real-world examples on how our customers are using AI chatbots on WhatsApp to improve CSAT and RoI
How Freshworks as a WhatsApp Business Solution provider can help you

Speakers :

Renisha Rowe

Strategic Partnerships
Whatsapp

MK Balaji

Head of Product Solutions and Partnerships
Freshworks

Express Computer is one of India's most respected IT media brands and has been in publication for 24 years running. We cover enterprise technology in all its flavours, including processors, storage, networking, wireless, business applications, cloud computing, analytics, green initiatives and anything that can help companies make the most of their ICT investments. Additionally, we also report on the fast emerging realm of eGovernance in India.

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Our Network

Speaker

Alain Sanchez

EMEA CISO Senior Evangelist, Fortinet

Alain Sanchez has 20 years of executive engagement experience in the Network and Telecommunications domain. Alain joined Fortinet CISO office from Huawei Global Consulting Department where he was in charge of the Digital Transformation Practice, advising the board of Companies like Virgin Media, Telcel, INWI, Vodafone UK, China Mobile. Alain held executive positions in Alcatel-Lucent, Accenture, BT-Global Services and Nortel.

Alain Sanchez graduated from the University of Technology of Compiegne with a degree in Engineering complemented by a Master degree in industrial processes.