Over the last few years, digital mediums have completely altered and raised the bar for customer expectations. Personalization, immediacy, and convenience are some of the key characteristics that customers expect from brands. Leading brands are responding by using digital mediums that helps them directly engage with customers. From creating superior brand connections to engaging customers on their preferred channels, WhatsApp has emerged as a powerful medium to deliver better and more effective conversational experiences.

Many businesses are adapting this consumer-favored platform to reach out to customers and improve the overall user experience by using the WhatsApp Business API at every stage of the consumer's buying process.

To explore the huge potential of WhatsApp, Express Computer has partnered with industry expert, Infobip, to host an online session that will showcase why WhatsApp Business API has the potential to be a game-changer and provide businesses with a huge competitive advantage.

Join us for this session to learn how you can:

• Leverage the rise of WhatsApp as a preferred channel to improve Customer Satisfaction (CSAT)
• Boost customer engagement to increase customer Lifetime Value (LTV)
• Quickly demonstrate a successful outcome by leveraging specific use-cases in your industry
• Reach your customers on their preferred channels

Speakers :

Shweta Gulia

Channel Partner Manager
WhatsApp Partnerships @ Facebook

Ashish Gupta

CTO
Max Bupa

Anubhav Soni

Strategic Partnership
WhatsApp Inc.

Panelists :

Prasanna Lohar

Head – Innovation & Technical Architecture
DCB Bank

Manish Madan

SVP / Head - Digital Customer Service, Claims
Aegon Life Insurance

Moderator :

Sandesh Sarang

Enterprise Director
Infobip - India region